Monday, March 25, 2013

Grossvater Lager Beer Ad

Youngstown Vindicator, May 19, 1917
Grossvater Lager was the Renner Brewing Company's flagship beer for much of its existence. Started in the 1880s, the company survived Prohibition but couldn't withstand the shift towards national and regional breweries over local fare in the 1940s and '50s.

As the brewery fell on hard times in the 1940s their Souvenir brand became the top seller and Grossvater became an aged and outdated relic. Despite a repackaging of their staple brew sales continued to fall and the brewery ceased operations on December 8, 1952 and closed the plant for good 6 weeks later after dispensing of the last cases of beer. I'm guessing that ads like the following didn't help their cause.

Youngstown Vindicator, November 3, 1916
Just like grandpa used to drink! I bet that was a real hip sentiment back in the day. regardless, they would promptly drop a case off at your house if you called them. If that isn't proof that the "good old days" weren't indeed better than I don't know what is.

The company itself survives as the Renner Akron Ralty Co. which had been a branch of the corporation since before Prohibition. According to this informative site much of the brewery still stands as well.

This is another beer and company that I'd never heard of and probably never would have if it wasn't on the same page as a Tech Beer ad. Apparently Tech's market reached into Ohio and Pittsburgh Brewing Company's longevity probably played into the demise of both Grossvater and Renner.

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